Concepedia
Statistics
Publications
57
Citations
2.4K
H-Index
28
Active since
2003
Affiliations
University of Minnesota(Current)
University of Central Florida
University of Georgia
Twin Cities Orthopedics
Grady Memorial Hospital
Jisu Huh is an author at University of Minnesota specializing in advertising, marketing, and business.
Publications per year
2003–2024
ChatGPT, AI Advertising, and Advertising Research and Education
Jisu Huh, Michelle R. Nelson, Cristel Antonia Russell · Journal of Advertising · 2023 · 143 citations · Full text
Business, Educational Technology, Marketing +14
Parental mediation of teenagers’ video game playing: Antecedents and consequences
Wonsun Shin, Jisu Huh · New Media & Society · 2011 · 140 citations
Social Sciences, Psychology, Social Psychology +10
The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising
Soyoen Cho, Jisu Huh, Ronald J. Faber · Journal of Advertising · 2014 · 114 citations
Business, Communication, Marketing +8
Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising
Jisu Huh, Denise E. DeLorme, Leonard N. Reid · Journal of Health Communication · 2005 · 101 citations · Full text
Business, Communication, Marketing +17
The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context:
Jisu Huh, Denise E. DeLorme, Leonard N. Reid · Communication Research · 2004 · 96 citations · Full text
Business, Marketing, Psychology +15
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