Concepedia
Statistics
Publications
55
Citations
2.5K
H-Index
28
Active since
2003
Affiliations
University of Minnesota(Current)
University of Central Florida
University of Georgia
Twin Cities Orthopedics
Grady Memorial Hospital
Jisu Huh is an author at University of Minnesota specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchInteractive MarketingAdvertisingCommunicationMarketing CommunicationArtsPersuasionConsumer Behavior
Publications per year
2003–2023
Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising
Jisu Huh, Denise E. DeLorme, Leonard N. Reid · Journal of Consumer Affairs · 2006 · 163 citations
Consumer Uncertainty, Behavioral Decision Making, Banning Dtc Advertising +23
Parental mediation of teenagers’ video game playing: Antecedents and consequences
Wonsun Shin, Jisu Huh · New Media & Society · 2011 · 137 citations
Online Gaming, Social Psychology, Peer Relationship +23
ChatGPT, AI Advertising, and Advertising Research and Education
Jisu Huh, Michelle R. Nelson, Cristel Antonia Russell · Journal of Advertising · 2023 · 116 citations · Full text
Chatbot, Advertising, Targeted Advertising +5
The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising
Soyoen Cho, Jisu Huh, Ronald J. Faber · Journal of Advertising · 2014 · 113 citations
Digital Marketing, Reputation Management, Significant Interaction Effects +29
Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising
Jisu Huh, Denise E. DeLorme, Leonard N. Reid · Journal of Health Communication · 2005 · 101 citations
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