Concepedia

Michelle R. Nelson

MR

70

Publications

5.1K

Citations

36

H-Index

1995

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Wisconsin–Madison

Michigan State University

University of Minnesota

University of Georgia

Michelle R. Nelson is an author at University of Illinois Urbana-Champaign specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementAdvertisingConsumer ResearchArtsCommunicationConsumer BehaviorMarketing CommunicationPersuasionSocial Sciences

Publications per year

1995–2023

70

Publications

70

Recall of Brand Placements in Computer/Video Games

Michelle R. Nelson · Journal of Advertising Research · 2002 · 426 citations

Consumer Research, Surgery, Brand Placements +19

Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views

Frédéric F. Brunel, Michelle R. Nelson · Journal of Advertising · 2000 · 277 citations

Mediating Role, Behavioral Decision Making, Social Psychology +21

Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

Michelle R. Nelson, Heejo Keum, Ronald A. Yaros · Journal of Interactive Advertising · 2004 · 272 citations

A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment

Eugene Sivadas, Norman T. Bruvold, Michelle R. Nelson · Journal of Business Research · 2007 · 259 citations

Ethnocentrism, Cross-cultural Issue, Social Identity +8

Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game

Michelle R. Nelson, Ronald A. Yaros, Heejo Keum · Journal of Advertising · 2006 · 230 citations

Online Gaming, Digital Marketing, Consumer Research +23

Rows per page

1–5 of 70