Concepedia

Heejo Keum

HK

Statistics

Publications

9

Citations

1K

H-Index

9

Active since

2003

Affiliations

University of Wisconsin–Madison(Current)

The University of Texas at San Antonio

Sungkyunkwan University

University of California, Davis

Heejo Keum is an author at University of Wisconsin–Madison specializing in arts, journalism, and communication.

Top concepts

Publications per year

2003–2016

9

Publications

9

Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

Michelle R. Nelson, Heejo Keum, Ronald A. Yaros · Journal of Interactive Advertising · 2004 · 272 citations

Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game

Michelle R. Nelson, Ronald A. Yaros, Heejo Keum · Journal of Advertising · 2006 · 230 citations

, , +23

Media, Terrorism, and Emotionality: Emotional Differences in Media Content and Public Reactions to the September 11th Terrorist Attacks

Jaeho Cho, Michael Boyle, Heejo Keum et al. · Journal of Broadcasting & Electronic Media · 2003 · 188 citations

, , +19

Influencing Myself: Self-Reinforcement Through Online Political Expression

Jaeho Cho, Saifuddin Ahmed, Heejo Keum et al. · Communication Research · 2016 · 108 citations

, , +28

The Citizen-Consumer: Media Effects at the Intersection of Consumer and Civic Culture

Heejo Keum, Narayan Devanathan, Sameer Deshpande et al. · Political Communication · 2004 · 89 citations

, , +18

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