Concepedia

Ronald A. Yaros

RA

8

Publications

668

Citations

8

H-Index

2004

Active since

Affiliations

University of Maryland, College Park(Current)

University of Wisconsin–Madison

University of Utah

Ronald A. Yaros is an author at University of Maryland, College Park specializing in journalism, arts, and communication.

ORCID

Top concepts

Publications per year

2004–2016

8

Publications

8

Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games

Michelle R. Nelson, Heejo Keum, Ronald A. Yaros · Journal of Interactive Advertising · 2004 · 272 citations

Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game

Michelle R. Nelson, Ronald A. Yaros, Heejo Keum · Journal of Advertising · 2006 · 230 citations

, , +23

Is It the Medium or the Message? Structuring Complex News to Enhance Engagement and Situational Understanding by Nonexperts

Ronald A. Yaros · Communication Research · 2006 · 66 citations

, , +23

Informal Science Education: A Practicum for Graduate Students

Wendy C. Crone, Sharon Dunwoody, Raelyn Rediske et al. · Innovative Higher Education · 2011 · 27 citations

, , +7

Effects of Text and Hypertext Structures on User Interest and Understanding of Science and Technology

Ronald A. Yaros · Science Communication · 2011 · 22 citations

, , +28

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