Concepedia

Narayan Devanathan

ND

Statistics

Publications

4

Citations

242

H-Index

4

Active since

2004

Affiliations

University of Lethbridge(Current)

Narayan Devanathan is an author at University of Lethbridge specializing in marketing, management, and journalism.

Top concepts

ArtsMarketingJournalismManagementCultureAdvertisingMedia StudiesConsumer BehaviorConsumer ResearchFilm

Publications per year

2004–2006

4

Publications

4

The Citizen-Consumer: Media Effects at the Intersection of Consumer and Civic Culture

Heejo Keum, Narayan Devanathan, Sameer Deshpande et al. · Political Communication · 2004 · 89 citations

Citizen Journalism, Cultural Consumption, Mass Culture +18

Brand placements Bollywood style

Michelle R. Nelson, Narayan Devanathan · Journal of Consumer Behaviour · 2006 · 72 citations

Digital Marketing, Brand Strategy, Consumer Research +19

The Influence of Level of Deviance and Protest Type on Coverage of Social Protest in Wisconsin from 1960 to 1999

Michael Boyle, Michael McCluskey, Narayan Devanathan et al. · Mass Communication & Society · 2004 · 68 citations

Social Protests, Social Exclusion, Political Behavior +17

Still Not in Vogue: The Portrayal of Disability in Magazine Advertising

D Parashar, Narayan Devanathan · Journal of Applied Rehabilitation Counseling · 2006 · 13 citations

Media Studies, Advertising, Magazine Advertising +10

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