Jameson L. Hayes

Enhancing Trustworthiness of Qualitative Findings: Using Leximancer for Qualitative Data Analysis Triangulation

Laura L. Lemon, Jameson L. Hayes · The Qualitative Report · 2020 · 178 citations · Full text

Empirical Case Study, Quantitative Methods, Engineering +24

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott et al. · Journal of Interactive Marketing · 2021 · 151 citations

Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

Kyongseok Kim, Jameson L. Hayes, J. Adam Avant et al. · Journal of Advertising · 2014 · 119 citations

Longitudinal Analysis, Digital Marketing, Targeted Advertising +20

Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers

Rebecca K. Britt, Jameson L. Hayes, Brian Britt et al. · Journal of Interactive Advertising · 2020 · 107 citations

Beauty Brands, Social Medium Monitoring, Digital Marketing +27

The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students

Jameson L. Hayes, Karen Whitehill King · Journal of Interactive Advertising · 2014 · 101 citations

Targeted Advertising, Consumer Research, Viral Ads +20