Concepedia

Kyongseok Kim

KK

11

Publications

572

Citations

10

H-Index

2010

Active since

Affiliations

Towson University(Current)

University of Georgia

Grady Memorial Hospital

University of South Florida

Kyongseok Kim is an author at Towson University specializing in advertising, social sciences, and arts.

Top concepts

AdvertisingSocial SciencesArtsMarketingManagementPsychologyCommunicationConsumer ResearchConsumer BehaviorBehavioral Science

Publications per year

2010–2019

11

Publications

11

Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

Kyongseok Kim, Jameson L. Hayes, J. Adam Avant et al. · Journal of Advertising · 2014 · 119 citations

Longitudinal Analysis, Digital Marketing, Targeted Advertising +20

A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco Control

Kyongseok Kim, Hye‐Jin Paek, Lynn Jordan · Health Communication · 2010 · 102 citations

Communication, Psychology, Social Sciences +20

Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust

Kyongseok Kim, Jooyoung Kim · Journal of Interactive Marketing · 2010 · 92 citations

Rewards that undermine customer loyalty? A motivational approach to loyalty programs

Kyongseok Kim, Sun Joo Ahn · Psychology and Marketing · 2017 · 68 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +23

RETRACTED: The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program

Kyongseok Kim, Sun Joo Ahn · Journal of Interactive Marketing · 2017 · 46 citations

Rows per page

1–5 of 11