Hye‐Jin Paek

Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube

Hye‐Jin Paek, Sookyong Kim, Thomas Hove et al. · Journal of Health Communication · 2013 · 169 citations

Consumer Research, Social Marketing, Communication +20

Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community

Michelle R. Nelson, Mark A. Rademacher, Hye‐Jin Paek · The Annals of the American Academy of Political and Social Science · 2007 · 162 citations

Digital Marketing, Consumer Study, Consumer Research +24

Examination of Gender-role Portrayals in Television Advertising across Seven Countries

Hye‐Jin Paek, Michelle R. Nelson, Alexandra M. Vilela · Sex Roles · 2010 · 157 citations

Marketing, Television Advertising, Gendered Perception +12

Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses

Hye‐Jin Paek, Kitae Kim, Thomas Hove · Health Education Research · 2010 · 156 citations · Full text

Video Clips, Content Creation, Message Appeals +22

Theory-Based Approaches to Understanding Public Emergency Preparedness: Implications for Effective Health and Risk Communication

Hye‐Jin Paek, Karen Hilyard, Vicki S. Freimuth et al. · Journal of Health Communication · 2010 · 150 citations

Engineering, Emergency Management, Emergency News Exposure +21