Thomas Hove

Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube

Hye‐Jin Paek, Sookyong Kim, Thomas Hove et al. · Journal of Health Communication · 2013 · 169 citations

Consumer Research, Social Marketing, Communication +20

The Networked Public Sphere

Lewis A. Friedland, Thomas Hove, Hernando Rojas · Javnost - The Public · 2006 · 158 citations

Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses

Hye‐Jin Paek, Kitae Kim, Thomas Hove · Health Education Research · 2010 · 156 citations · Full text

Video Clips, Content Creation, Message Appeals +22

Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea

Sang‐Hwa Oh, Hye‐Jin Paek, Thomas Hove · Asian Journal of Communication · 2015 · 141 citations

Emerging Media, Social Psychology, Social Influence +27

Engagement across three social media platforms: An exploratory study of a cause-related PR campaign

Hye‐Jin Paek, Thomas Hove, Yumi Jung et al. · Public Relations Review · 2013 · 116 citations

Exploratory Study, Media Activism, Social Media +12