Sang‐Hwa Oh

The Effects of Social Media Use on Preventive Behaviors during Infectious Disease Outbreaks: The Mediating Role of Self-relevant Emotions and Public Risk Perception

Sang‐Hwa Oh, Seo Yoon Lee, Changhyun Han · Health Communication · 2020 · 446 citations

Social Medium Monitoring, Fear Appeals, Social Influence +21

Predicting scientists’ participation in public life

John C. Besley, Sang‐Hwa Oh, Matthew C. Nisbet · Public Understanding of Science · 2012 · 163 citations

Cognitive and emotional dimensions of perceived risk characteristics, genre-specific media effects, and risk perceptions: the case of H1N1 influenza in South Korea

Sang‐Hwa Oh, Hye‐Jin Paek, Thomas Hove · Asian Journal of Communication · 2015 · 141 citations

Emerging Media, Social Psychology, Social Influence +27

How Fear-Arousing News Messages Affect Risk Perceptions and Intention to Talk About Risk

Hye‐Jin Paek, Sang‐Hwa Oh, Thomas Hove · Health Communication · 2016 · 115 citations

Greener than Others? Exploring Generational Differences in Green Purchase Intent

Chang‐Dae Ham, Un Chae Chung, Woo Jin Kim et al. · International Journal of Market Research · 2021 · 69 citations

Green Marketing, Consumer Uncertainty, Behavioral Decision Making +16