Un Chae Chung

Greener than Others? Exploring Generational Differences in Green Purchase Intent

Chang‐Dae Ham, Un Chae Chung, Woo Jin Kim et al. · International Journal of Market Research · 2021 · 73 citations

Business, Marketing, Social Psychology +15

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

Chang-Dae Ham, Sann Ryu, Joonghwa Lee et al. · Journal of Current Issues & Research in Advertising · 2021 · 31 citations

Business, Marketing, Psychology +17

Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants

Kristy A. Hamilton, Seo Yoon Lee, Un Chae Chung et al. · New Media & Society · 2020 · 26 citations

Business, Marketing, Marketing Management +15

How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

Michelle R. Nelson, Chang Dae Ham, Eric Haley et al. · Journal of Interactive Advertising · 2021 · 15 citations

Public Affairs, Communication, Political Communication +17