Sann Ryu

The effects of benefit-driven commitment on usage of social media for shopping and positive word-of-mouth

Sann Ryu, Jungkun Park · Journal of Retailing and Consumer Services · 2020 · 112 citations

Customer Satisfaction, Online Customer Behavior, Social Media +13

How consumers cope with location-based advertising (LBA) and personal information disclosure: The mediating role of persuasion knowledge, perceived benefits and harms, and attitudes toward LBA

Sann Ryu, Yun-na Park · Computers in Human Behavior · 2020 · 39 citations

Location-based Advertising, Advertising, Digital Marketing +13

Online luxury goods with price discount or onsite luxury goods with luxury services: Role of situation-specific thinking styles and socio-demographics

Sann Ryu · Journal of Retailing and Consumer Services · 2020 · 31 citations

Price Discount, Luxury, Digital Marketing +13

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge

Chang-Dae Ham, Sann Ryu, Joonghwa Lee et al. · Journal of Current Issues & Research in Advertising · 2021 · 29 citations

Behavioral Decision Making, Digital Marketing, Targeted Advertising +26

Feeling excited and fluent: how consumers respond to the visual appeals of products in an online shopping environment

Sann Ryu · Behaviour and Information Technology · 2021 · 29 citations