Yun-na Park

How consumers cope with location-based advertising (LBA) and personal information disclosure: The mediating role of persuasion knowledge, perceived benefits and harms, and attitudes toward LBA

Sann Ryu, Yun-na Park · Computers in Human Behavior · 2020 · 42 citations

Business, Marketing, Marketing Management +16

Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

Sann Ryu, Yun-na Park, Jungkun Park · Cornell Hospitality Quarterly · 2021 · 20 citations

Business, Marketing, Marketing Management +17

Do Emotional Laborers Help the Needy More or Less? The Mediating Role of Sympathy in the Effect of Emotional Dissonance on Prosocial Behavior

Yun-na Park, Hyowon Hyun, Jihoon Jhang · Frontiers in Psychology · 2019 · 17 citations · Full text

Social Sciences, Psychology, Social Psychology +12