Concepedia

Hoang Tran Phuoc Mai Le

HT

Statistics

Publications

8

Citations

305

H-Index

8

Active since

2017

Affiliations

Vietnam National University Ho Chi Minh City(Current)

Hanyang University

Ho Chi Minh City International University

Hoang Tran Phuoc Mai Le is an author at Vietnam National University Ho Chi Minh City specializing in business, marketing, and consumer behavior.

Publications per year

2017–2025

8

Publications

8

Adopting autonomous vehicles: The moderating effects of demographic variables

Jungkun Park, EunPyo Hong, Hoang Tran Phuoc Mai Le · Journal of Retailing and Consumer Services · 2021 · 140 citations

Computing, Autonomous Systems, Transportation Planning +8

The eWOM adoption model in the hospitality industry: the moderating effect of the vlogger’s review

Hoang Tran Phuoc Mai Le, Sann Ryu · Journal of Hospitality and Tourism Technology · 2023 · 37 citations

Management, Marketing, Marketing Management +14

Emotion and trust in virtual service assistant design for effective service recovery

Hoang Tran Phuoc Mai Le, Jungkun Park, Sang‐Woo Lee · Journal of Retailing and Consumer Services · 2023 · 29 citations

Business, Information Systems, User Experience Design +11

The way to generate customer citizenship behavior with customer experience

Hoang Tran Phuoc Mai Le, Dongyoup Kim, Jungkun Park · Journal of Retailing and Consumer Services · 2023 · 28 citations

Business, Marketing, Marketing Management +12

A shared‐transportation mobile app continuance model: The moderating effects of brand awareness

Jungkun Park, Hoang Tran Phuoc Mai Le · Journal of Consumer Behaviour · 2022 · 25 citations

Business, Information Systems, Marketing +15

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