Concepedia
Statistics
Publications
8
Citations
338
H-Index
Active since
2020
Affiliations
Hanyang University(Current)
Gachon University
Anyang University
Dongyoup Kim is an author at Hanyang University specializing in management, consumer behavior, and marketing.
Top concepts
ManagementMarketingConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionConsumer Decision MakingTechnologySocial SciencesBehavioral Science
Publications per year
2020–2023
The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service
Dongyoup Kim, Hyowon Hyun, Jungkun Park · Journal of Retailing and Consumer Services · 2020 · 111 citations
Customer Experience, Customer Satisfaction, Interior Color +10
How luxury brands build customer-based brand equity through phygital experience
Hyowon Hyun, Jungkun Park, Matthew Hawkins et al. · Journal of Strategic Marketing · 2022 · 58 citations
Masstige consumption values and its effect on consumer behavior
Jungkun Park, Seung Yub Back, Dongyoup Kim · Journal of Retailing and Consumer Services · 2022 · 57 citations
Consumer Economics, Consumer Decision Making, Management +7
Understanding self-service technology adoption by “older” consumers
Jungkun Park, Dongyoup Kim, Hyowon Hyun · Journal of Services Marketing · 2021 · 32 citations
Customer Satisfaction, Consumer Uncertainty, Digital Marketing +22
The way to improve organizational citizenship behavior for the employees who lack emotional intelligence
Dongyoup Kim, Jungkun Park · Current Psychology · 2020 · 25 citations
Work Attitude, Employee Attitude, Organizational Communication +11
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