Concepedia
Statistics
Publications
8
Citations
378
H-Index
Active since
2020
Affiliations
Hanyang University(Current)
Gachon University
Anyang University
Dongyoup Kim is an author at Hanyang University specializing in consumer behavior, marketing, and marketing management.
Publications per year
2020–2023
The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service
Dongyoup Kim, Hyowon Hyun, Jungkun Park · Journal of Retailing and Consumer Services · 2020 · 116 citations
Humanities, Marketing, Marketing Management +16
Masstige consumption values and its effect on consumer behavior
Jungkun Park, Seung Yub Back, Dongyoup Kim · Journal of Retailing and Consumer Services · 2022 · 68 citations
Social Sciences, Marketing, Marketing Management +12
How luxury brands build customer-based brand equity through phygital experience
Hyowon Hyun, Jungkun Park, Matthew Hawkins et al. · Journal of Strategic Marketing · 2022 · 65 citations
Business, Marketing, Marketing Management +15
Understanding self-service technology adoption by “older” consumers
Jungkun Park, Dongyoup Kim, Hyowon Hyun · Journal of Services Marketing · 2021 · 35 citations
Business, Information Systems, Marketing +16
The way to generate customer citizenship behavior with customer experience
Hoang Tran Phuoc Mai Le, Dongyoup Kim, Jungkun Park · Journal of Retailing and Consumer Services · 2023 · 28 citations
Business, Marketing, Marketing Management +12
1–5 of 8