EunPyo Hong

Adopting autonomous vehicles: The moderating effects of demographic variables

Jungkun Park, EunPyo Hong, Hoang Tran Phuoc Mai Le · Journal of Retailing and Consumer Services · 2021 · 140 citations

Computing, Autonomous Systems, Transportation Planning +8

Toward a new business model of retail industry: The role of brand experience and brand authenticity

Jungkun Park, EunPyo Hong, Yun-Na Park · Journal of Retailing and Consumer Services · 2023 · 46 citations

Business, Marketing, Retail Management +17

Enhancing brand equity through multidimensional brand authenticity in the fashion retailing

Hyowon Hyun, Jungkun Park, EunPyo Hong · Journal of Retailing and Consumer Services · 2024 · 45 citations

Business, Marketing, Marketing Management +16

The effect of technological readiness dimensions on the adoption of autonomous vehicles: Focusing on behavioral reasoning theory

EunPyo Hong, Jungkun Park · Transportation Research Part F Traffic Psychology and Behaviour · 2023 · 42 citations

Engineering, Automotive Engineering, Autonomous Systems +13

The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer

EunPyo Hong, Jungkun Park, Pensri Jaroenwanit et al. · Journal of Retailing and Consumer Services · 2022 · 31 citations

Business, Marketing, Marketing Management +13