Concepedia

Yun-Na Park

YP

Statistics

Publications

3

Citations

83

H-Index

3

Active since

2023

Affiliations

University of Houston(Current)

Hanyang University

Yun-Na Park is an author at University of Houston specializing in marketing, customer satisfaction, and customer experience management.

ORCID

Publications per year

2023–2024

3

Publications

3

Toward a new business model of retail industry: The role of brand experience and brand authenticity

Jungkun Park, EunPyo Hong, Yun-Na Park · Journal of Retailing and Consumer Services · 2023 · 46 citations

, , +17

Curvilinear relationship between customer engagement and responses to service failures

Yun-Na Park, Taeshik Gong · Service Industries Journal · 2023 · 19 citations

, , +12

Effect of customers’ subjective knowledge on accepting ESG (environmental, social, governance) activities in the hospitality industry

Yun-Na Park, Minjung Shin · Journal of Travel & Tourism Marketing · 2024 · 18 citations

, , +9

1–3 of 3