Concepedia

Minjung Shin

MS

10

Publications

263

Citations

10

H-Index

2018

Active since

Affiliations

University of Houston(Current)

Kyung Hee University

Minjung Shin is an author at University of Houston specializing in management, marketing, and hospitality marketing.

Top concepts

MarketingManagementBusinessConsumer ResearchHospitality IndustryHospitality MarketingHospitality ManagementCustomer SatisfactionTourismBranding

Publications per year

2018–2024

10

Publications

10

Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

Minjung Shin, Ki‐Joon Back · Journal of Hospitality & Tourism Research · 2019 · 63 citations

Customer Experience, Digital Marketing, Consumer Research +23

Integrating technology to service innovation

Minwoo Lee, Jiseon Ahn, Minjung Shin et al. · Journal of Hospitality and Tourism Technology · 2019 · 54 citations

Customer Satisfaction, Service Innovation, Digital Marketing +23

Enhancing customer-brand relationship by leveraging loyalty program experiences that foster customer-brand identification

Minjung Shin, Ki‐Joon Back, Choong‐Ki Lee et al. · International Journal of Contemporary Hospitality Management · 2020 · 31 citations

Customer Experience, Cbi Literature, Customer-brand Identification +20

Universality of strain-induced anisotropic friction domains on 2D materials

Ji Hye Lee, Sangik Lee, Ji Hoon Jeon et al. · NPG Asia Materials · 2018 · 23 citations · Full text

Integrating the reviewers’ and readers’ perceptions of negative online reviews for customer decision-making: a mixed-method approach

Soo Yeon Kwak, Minjung Shin, Minwoo Lee et al. · International Journal of Contemporary Hospitality Management · 2023 · 23 citations

Negative Online Reviews, Customer Satisfaction, Digital Marketing +27

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