Choong‐Ki Lee

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim, Choong‐Ki Lee, Timothy Jung · Journal of Travel Research · 2018 · 1.3K citations · Full text

Management, Psychology, Tourism Management +16

The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

Myung Ja Kim, Namho Chung, Choong‐Ki Lee · Tourism Management · 2010 · 800 citations

Business, Marketing, Tourism Management +17

Segmentation of festival motivation by nationality and satisfaction

Choong‐Ki Lee, Yong‐Ki Lee, Bruce E. Wicks · Tourism Management · 2003 · 650 citations

Management, Tourism Management, Event Management +7

Festivalscapes and patrons' emotions, satisfaction, and loyalty

Yong‐Ki Lee, Choong‐Ki Lee, Seung‐Kon Lee et al. · Journal of Business Research · 2007 · 644 citations

Management, Hospitality Management, Tourism Management +7

Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ

Choong‐Ki Lee, Yooshik Yoon, Seung‐Kon Lee · Tourism Management · 2006 · 615 citations

Business, Marketing, Marketing Management +14