Myung Ja Kim

Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

Myung Ja Kim, Choong‐Ki Lee, Timothy Jung · Journal of Travel Research · 2018 · 1.2K citations

Customer Satisfaction, Tourist Experience, Extended Stimulus-organism-response Model +21

The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

Myung Ja Kim, Namho Chung, Choong‐Ki Lee · Tourism Management · 2010 · 783 citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +13

A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors

Myung Ja Kim, C. Michael Hall · International Journal of Information Management · 2019 · 488 citations

Customer Satisfaction, Leisure Study, Performance Studies +10

The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior

Choong‐Ki Lee, Hak Jun Song, Lawrence J. Bendle et al. · Tourism Management · 2011 · 443 citations · Full text

H1n1 Influenza, Travel Intentions, Preventive Medicine +8

The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness

Myung Ja Kim, Choong‐Ki Lee, Michael W. Preis · Telematics and Informatics · 2020 · 307 citations

Customer Satisfaction, Quality Of Life, Destination Marketing +13