Concepedia

Namho Chung

NC

100

Publications

10.3K

Citations

49

H-Index

2004

Active since

Affiliations

Kyung Hee University(Current)

Sungkyunkwan University

Manchester Metropolitan University

Sejong University

Namho Chung is an author at Kyung Hee University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessTourismCustomer SatisfactionCommunicationConsumer ResearchInteractive MarketingUser ExperienceDigital Marketing

Publications per year

2004–2024

100

Publications

100

The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea

Myung Ja Kim, Namho Chung, Choong‐Ki Lee · Tourism Management · 2010 · 783 citations

Trust Metric, Customer Satisfaction, Online Customer Behavior +13

Understanding factors affecting trust in and satisfaction with mobile banking in Korea: A modified DeLone and McLean’s model perspective

Kun Chang Lee, Namho Chung · Interacting with Computers · 2009 · 662 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +21

Tourists’ intention to visit a destination: The role of augmented reality (AR) application for a heritage site

Namho Chung, Hee‐Jeong Han, Youhee Joun · Computers in Human Behavior · 2015 · 596 citations

Destination Marketing, Engineering, Cultural Heritage +8

The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park

Timothy Jung, Namho Chung, M. Claudia Leue · Tourism Management · 2015 · 533 citations

Korean Theme Park, Engineering, Interactive Marketing +12

The use of social media in travel information search

Namho Chung, Chulmo Koo · Telematics and Informatics · 2014 · 457 citations

Computational Social Science, Social Media, Social Search +6

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