Michael W. Preis

The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness

Myung Ja Kim, Choong‐Ki Lee, Michael W. Preis · Telematics and Informatics · 2020 · 307 citations

Customer Satisfaction, Quality Of Life, Destination Marketing +13

Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task-Technology Fit Theories

Myung Ja Kim, Namho Chung, Choong‐Ki Lee et al. · International Journal of Tourism Research · 2013 · 133 citations

Customer Satisfaction, Tourism Performance, Tourism Supply +24

Dual-route of persuasive communications in mobile tourism shopping

Myung Ja Kim, Namho Chung, Choong‐Ki Lee et al. · Telematics and Informatics · 2015 · 103 citations

Mobile Marketing, Digital Marketing, Mobile Tourism Shopping +8

Modeling Satisfied and Dissatisfied Customers in a B2B Setting

Gregory M. Kellar, Michael W. Preis, James W. Hamister · Academy of Marketing Studies journal · 2012 · 91 citations

Customer Experience, Customer Satisfaction, Business-to-business Research +22

Why Seniors use Mobile Devices: Applying an Extended Model of Goal-Directed Behavior

Myung Ja Kim, Michael W. Preis · Journal of Travel & Tourism Marketing · 2015 · 73 citations

Tourism Management, Mobile Interaction, Behavioral Decision Making +28