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The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness

Customer SatisfactionQuality Of LifeDestination MarketingTechnology Acceptance ModelTourism Virtual RealityVirtual RealityMotivationUser ExperienceAuthentic ExperienceBusinessUser AcceptanceTourismTechnology ReadinessTechnologyMarketingTourist Experience