Ki‐Joon Back

A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction

Ki‐Joon Back, Sara Parks · Journal of Hospitality & Tourism Research · 2003 · 416 citations

Customer Satisfaction, Conative Brand Loyalty, Brand Equity +15

Influencing factors on restaurant customers’ revisit intention: The roles of emotions and switching barriers

Heesup Han, Ki‐Joon Back, Betsy B. Barrett · International Journal of Hospitality Management · 2009 · 356 citations

Customer Experience, Customer Satisfaction, Consumer Decision Making +15

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki‐Joon Back · Journal of Hospitality & Tourism Research · 2005 · 282 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Exploring Airbnb service quality attributes and their asymmetric effects on customer satisfaction

Yongwook Ju, Ki‐Joon Back, Youngjoon Choi et al. · International Journal of Hospitality Management · 2018 · 252 citations · Full text

Customer Satisfaction, Service Quality, Digital Marketing +8

Antecedents and consequences of customer brand engagement in integrated resorts

Jiseon Ahn, Ki‐Joon Back · International Journal of Hospitality Management · 2018 · 211 citations

Customer Satisfaction, Customer Brand Engagement, Hospitality Marketing +12