Sara Parks

A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction

Ki‐Joon Back, Sara Parks · Journal of Hospitality & Tourism Research · 2003 · 422 citations

Business, Marketing, Marketing Management +17

The Relationship between Restaurant Service Quality and Consumer Loyalty among the Elderly

Yao-Yi Fu, Sara Parks · Journal of Hospitality & Tourism Research · 2001 · 124 citations

Management, Hospitality Management, Marketing +16

Age- and Gender-Based Market Segmentation

Haemoon Oh, Sara Parks, Frederick J. DeMicco · International Journal of Hospitality & Tourism Administration · 2002 · 72 citations

Business, Marketing, Marketing Management +14

Internal Service Quality

Vivienne J. Wildes, Sara Parks · International Journal of Hospitality & Tourism Administration · 2005 · 52 citations

Management, Marketing, Organizational Behavior +16

Evaluating the Role of Attribute Importance as a Multiplicative Weighting Variable in the Study of Hospitality Consumer Decision-Making

Haemoon Oh, Sara Parks · Journal of Hospitality & Tourism Research · 1998 · 28 citations

Business, Marketing, Marketing Management +15