Concepedia
Statistics
Publications
55
Citations
9.1K
H-Index
35
Active since
1998
Affiliations
Iowa State University(Current)
University of South Carolina
University of Massachusetts Amherst
Kent State University
Hong Kong Polytechnic University
Haemoon Oh is an author at Iowa State University specializing in marketing, business, and marketing management.
Publications per year
1998–2024
Measuring Experience Economy Concepts: Tourism Applications
Haemoon Oh, Ann Marie Fiore, Miyoung Jeoung · Journal of Travel Research · 2007 · 1.8K citations
Management, Hospitality Management, Tourism Management +17
Service quality, customer satisfaction, and customer value: A holistic perspective
Haemoon Oh · International Journal of Hospitality Management · 1999 · 1.1K citations
Business, Marketing, Marketing Management +17
Revisiting importance–performance analysis
Haemoon Oh · Tourism Management · 2001 · 756 citations
Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
Kevin Kam Fung So, Haemoon Oh, Somang Min · Tourism Management · 2018 · 447 citations
Business, Marketing, Marketing Management +10
The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions
Haemoon Oh · Journal of Hospitality & Tourism Research · 2000 · 428 citations
Business, Marketing, Marketing Management +14
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