53
Publications
8.8K
Citations
34
H-Index
1998
Active since
Haemoon Oh is an author at Iowa State University specializing in marketing, business, and management.
Top concepts
BusinessMarketingManagementCustomer SatisfactionHospitality ManagementTourismHospitality MarketingConsumer ResearchHospitalityConsumer Behavior
Publications per year
1998–2024
53
53
Revisiting importance–performance analysis
Haemoon Oh · Tourism Management · 2001 · 746 citations
Performance Benchmarking, Performance Studies, Performance Measure +3
Rows per page
1–5 of 53