Measuring Experience Economy Concepts: Tourism Applications

TLDR

The study highlights opportunities to refine the measurement scale for destination marketers and outlines future research directions. The study aims to develop a measurement scale for Pine and Gilmore’s four experience realms applicable to lodging and tourism research. The authors used qualitative studies and a field survey of bed‑and‑breakfast owners and guests to construct and validate a model of four experience realms and their nomological consequences. The results confirm the four‑realm structure and validate both face and nomological aspects, establishing a foundation for measuring experience economy concepts in lodging and tourism.

Abstract

The authors develop a measurement scale tapping Pine and Gilmore's (1999) four realms of experience that is applicable to lodging and, potentially, tourism research across various destinations. Focusing on the bed-and-breakfast industry, the authors conducted preliminary qualitative studies and a subsequent field survey to collect data from bed-and-breakfast owners and guests to develop and test a proposed model of experience economy concepts. The proposed measurement model includes four realms of experience and four theoretically justifiable nomological consequences. The data supported the dimensional structure of the four realms of experience, providing empirical evidence for both face and nomological validities of these realms and a starting point for measuring emerging experience economy concepts and practices within lodging and tourism settings. The authors discuss ways the measurement scale can be further refined for adoption by destination marketers and directions for future research.