Concepedia

Somang Min

SM

3

Publications

948

Citations

3

H-Index

2018

Active since

Affiliations

University of South Carolina(Current)

Somang Min is an author at University of South Carolina specializing in management, marketing, and interactive marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionInteractive MarketingTourismSharing EconomyDigital Marketing

Publications per year

2018–2021

3

Publications

3

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Somang Min, Kevin Kam Fung So, Miyoung Jeong · Journal of Travel & Tourism Marketing · 2018 · 456 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach

Kevin Kam Fung So, Haemoon Oh, Somang Min · Tourism Management · 2018 · 438 citations

Customer Satisfaction, Airbnb Consumers, Consumer Study +10

Creating customer value in the sharing economy: an investigation of Airbnb users and their tripographic characteristics

Kevin Kam Fung So, Hyunsu Kim, Somang Min · International Journal of Contemporary Hospitality Management · 2021 · 54 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

Rows per page

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