Concepedia
Statistics
Publications
88
Citations
9.1K
H-Index
46
Active since
2008
Affiliations
University of South Carolina(Current)
Oklahoma State University
Griffith University
Temple University
Texas Tech University
Kevin Kam Fung So is an author at University of South Carolina specializing in marketing, business, and management.
Publications per year
2008–2025
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Travel Research · 2014 · 603 citations
Business, Hospitality Management, Marketing +17
Customer Engagement With Tourism Brands
Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Hospitality & Tourism Research · 2012 · 597 citations
Business, Marketing, Tourism Management +17
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern
Beverley Sparks, Kevin Kam Fung So, Graham L. Bradley · Tourism Management · 2015 · 474 citations
Business, Marketing, Social Psychology +16
Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model
Somang Min, Kevin Kam Fung So, Miyoung Jeong · Journal of Travel & Tourism Marketing · 2018 · 468 citations
Management, Information Technology, Marketing +17
Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
Kevin Kam Fung So, Haemoon Oh, Somang Min · Tourism Management · 2018 · 447 citations
Business, Marketing, Marketing Management +10
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