Concepedia

Kevin Kam Fung So

KK

88

Publications

8.7K

Citations

44

H-Index

2008

Active since

Affiliations

University of South Carolina(Current)

Oklahoma State University

Griffith University

Temple University

Texas Tech University

Kevin Kam Fung So is an author at University of South Carolina specializing in business, marketing, and management.

Top concepts

MarketingBusinessManagementTourismConsumer ResearchCustomer SatisfactionConsumer BehaviorHospitality MarketingHospitality ManagementHospitality

Publications per year

2008–2025

88

Publications

88

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks et al. · Journal of Travel Research · 2014 · 587 citations

Customer Experience, Customer Satisfaction, Consumer Research +23

Customer Engagement With Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Hospitality & Tourism Research · 2012 · 585 citations

Customer Experience, Customer Satisfaction, 25-Item Ce Scale +20

Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern

Beverley Sparks, Kevin Kam Fung So, Graham L. Bradley · Tourism Management · 2015 · 461 citations

Negative Online Reviews, Customer Satisfaction, Consumer Research +17

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Somang Min, Kevin Kam Fung So, Miyoung Jeong · Journal of Travel & Tourism Marketing · 2018 · 456 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach

Kevin Kam Fung So, Haemoon Oh, Somang Min · Tourism Management · 2018 · 438 citations

Customer Satisfaction, Airbnb Consumers, Consumer Study +10

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