Ceridwyn King

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks et al. · Journal of Travel Research · 2014 · 587 citations

Customer Experience, Customer Satisfaction, Consumer Research +23

Customer Engagement With Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Hospitality & Tourism Research · 2012 · 585 citations

Customer Experience, Customer Satisfaction, 25-Item Ce Scale +20

The influence of customer brand identification on hotel brand evaluation and loyalty development

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks et al. · International Journal of Hospitality Management · 2013 · 323 citations · Full text

Hotel Brand Evaluation, Loyalty Development, Customer Brand Identification +10

Building and measuring employee‐based brand equity

Ceridwyn King, Debra Grace · European Journal of Marketing · 2010 · 319 citations · Full text

Brand Equity, Positioning (Marketing), Internal Brand Building‐process +12

Internal branding: Exploring the employee's perspective

Ceridwyn King, Debra Grace · Journal of Brand Management · 2007 · 284 citations · Full text

Internal Branding, Management, Brand Strategy +6