Concepedia

Ceridwyn King

CK

58

Publications

5.8K

Citations

40

H-Index

2005

Active since

Affiliations

Temple University(Current)

Griffith University

University of South Carolina

Colorado State University

Ceridwyn King is an author at Temple University specializing in management, business, and marketing.

Top concepts

ManagementMarketingBusinessBrand ManagementBrand DevelopmentHospitality MarketingBrand StrategyBrand AwarenessConsumer ResearchHospitality Management

Publications per year

2005–2024

58

Publications

58

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks et al. · Journal of Travel Research · 2014 · 587 citations

Customer Experience, Customer Satisfaction, Consumer Research +23

Customer Engagement With Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks · Journal of Hospitality & Tourism Research · 2012 · 585 citations

Customer Experience, Customer Satisfaction, 25-Item Ce Scale +20

The influence of customer brand identification on hotel brand evaluation and loyalty development

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks et al. · International Journal of Hospitality Management · 2013 · 323 citations · Full text

Hotel Brand Evaluation, Loyalty Development, Customer Brand Identification +10

Building and measuring employee‐based brand equity

Ceridwyn King, Debra Grace · European Journal of Marketing · 2010 · 319 citations · Full text

Brand Equity, Positioning (Marketing), Internal Brand Building‐process +12

Internal branding: Exploring the employee's perspective

Ceridwyn King, Debra Grace · Journal of Brand Management · 2007 · 284 citations · Full text

Internal Branding, Management, Brand Strategy +6

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