Concepedia

Debra Grace

DG

Statistics

Publications

72

Citations

5.9K

H-Index

45

Active since

2001

Affiliations

Griffith University(Current)

Temple University

University of Newcastle Australia

University of the Sunshine Coast

Debra Grace is an author at Griffith University specializing in marketing, business, and brand management.

Publications per year

2001–2022

72

Publications

72

Building and measuring employee‐based brand equity

Ceridwyn King, Debra Grace · European Journal of Marketing · 2010 · 328 citations · Full text

Business, Marketing, Marketing Management +11

Examining service experiences and post‐consumption evaluations

Debra Grace, Aron O’Cass · Journal of Services Marketing · 2004 · 308 citations

Business, Marketing, Marketing Management +17

Internal branding: Exploring the employee's perspective

Ceridwyn King, Debra Grace · Journal of Brand Management · 2007 · 289 citations · Full text

Business, Marketing, Marketing Management +5

Surviving an economic downturn: Dynamic capabilities of SMEs

Scott Weaven, Sara Quach, Park Thaichon et al. · Journal of Business Research · 2021 · 216 citations · Full text

Management, Strategic Management, Strategy +14

Employee Based Brand Equity: A Third Perspective

Ceridwyn King, Debra Grace · Services Marketing Quarterly · 2009 · 193 citations · Full text

Business, Marketing, Marketing Management +14

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