Concepedia
Statistics
Publications
124
Citations
16.4K
H-Index
62
Active since
1996
Affiliations
University of Newcastle Australia(Current)
University of Tasmania
Griffith University
Macquarie University
UNSW Sydney
Aron O’Cass is an author at University of Newcastle Australia specializing in marketing, business, and marketing management.
Publications per year
1996–2022
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
Justin Paul, Weng Marc Lim, Aron O’Cass et al. · International Journal of Consumer Studies · 2021 · 2.1K citations
Nursing, Marketing, Communication Research Methods +15
Exploring consumer status and conspicuous consumption
Aron O’Cass, Hmily McEwen · Journal of Consumer Behaviour · 2004 · 843 citations
Social Sciences, Social Psychology, Consumer Behavior +6
Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption
Aron O’Cass, Hmily Frost · Journal of Product & Brand Management · 2002 · 664 citations
Business, Marketing, Marketing Management +13
Web retailing adoption: exploring the nature of internet users Web retailing behaviour
Aron O’Cass, Tino Oresti Fenech · Journal of Retailing and Consumer Services · 2003 · 653 citations
Business, Marketing, Retail Management +12
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
Aron O’Cass · European Journal of Marketing · 2004 · 588 citations
Business, Marketing, Consumer Behavior +13
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