Park Thaichon

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Yi Bu, Joy Parkinson, Park Thaichon · Journal of Retailing and Consumer Services · 2022 · 222 citations

Relationship Marketing, Management, Consumer Research +7

Antecedents and consequences of panic buying: The case of COVID‐19

Catherine Prentice, Sara Quach, Park Thaichon · International Journal of Consumer Studies · 2020 · 215 citations · Full text

Panic Buying, Consumer Study, Consumer Research +20

Surviving an economic downturn: Dynamic capabilities of SMEs

Scott Weaven, Sara Quach, Park Thaichon et al. · Journal of Business Research · 2021 · 198 citations · Full text

Management, Business, Business Strategy +4

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon · Australasian Marketing Journal (AMJ) · 2020 · 179 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment

Sara Quach, Park Thaichon · Journal of Business Research · 2017 · 176 citations

Luxury, Culture, Interactive Marketing +12