Concepedia

Yi Bu

YB

4

Publications

507

Citations

4

H-Index

2019

Active since

Affiliations

Griffith University(Current)

Yi Bu is an author at Griffith University specializing in management, marketing, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchCommunicationConsumer BehaviorMarketing CommunicationMedia MarketingDigital MarketingMarketing Insights

Publications per year

2019–2022

4

Publications

4

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Yi Bu, Joy Parkinson, Park Thaichon · Journal of Retailing and Consumer Services · 2022 · 222 citations

Relationship Marketing, Management, Consumer Research +7

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon · Australasian Marketing Journal (AMJ) · 2020 · 179 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Online relationship marketing: evolution and theoretical insights into online relationship marketing

Park Thaichon, Gajendra Liyanaarachchi, Sara Quach et al. · Marketing Intelligence & Planning · 2019 · 78 citations · Full text

Customer Satisfaction, New Technologies, Digital Marketing +18

Influencer marketing: sponsorship disclosure and value co-creation behaviour

Yi Bu, Joy Parkinson, Park Thaichon · Marketing Intelligence & Planning · 2022 · 28 citations · Full text

Consumer Research, Social Marketing, Sponsorship Disclosure +22

Rows per page

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