Joy Parkinson

When less is more: the impact of macro and micro social media influencers’ disclosure

Samantha Kay, Rory Mulcahy, Joy Parkinson · Journal of Marketing Management · 2020 · 455 citations · Full text

Targeted Advertising, Social Marketing, Consumer Research +22

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Yi Bu, Joy Parkinson, Park Thaichon · Journal of Retailing and Consumer Services · 2022 · 222 citations

Relationship Marketing, Management, Consumer Research +7

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon · Australasian Marketing Journal (AMJ) · 2020 · 179 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Have farmers had enough of experts?

Niki Rust, Petra Stankovics, Rebecca M. Jarvis et al. · Environmental Management · 2021 · 177 citations · Full text

Using two-step cluster analysis to identify homogeneous physical activity groups

Sharyn Rundle‐Thiele, Krzysztof Kubacki, Aaron Tkaczynski et al. · Marketing Intelligence & Planning · 2015 · 140 citations

Physical Activity, Adapted Physical Activity, Two-step Cluster Analysis +26