Concepedia

Joy Parkinson

JP

Statistics

Publications

44

Citations

2.7K

H-Index

27

Active since

2011

Affiliations

Griffith University(Current)

Queensland University of Technology

The University of Queensland

Commonwealth Scientific and Industrial Research Organisation

Australian e-Health Research Centre

Joy Parkinson is an author at Griffith University specializing in marketing, public health, and consumer behavior.

Publications per year

2011–2023

44

Publications

44

When less is more: the impact of macro and micro social media influencers’ disclosure

Samantha Kay, Rory Mulcahy, Joy Parkinson · Journal of Marketing Management · 2020 · 479 citations · Full text

Business, Marketing, Marketing Management +17

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention

Yi Bu, Joy Parkinson, Park Thaichon · Journal of Retailing and Consumer Services · 2022 · 253 citations

Business, Marketing, Marketing Management +16

Have farmers had enough of experts?

Niki Rust, Petra Stankovics, Rebecca M. Jarvis et al. · Environmental Management · 2021 · 200 citations · Full text

Agriculture, Soil Sciences, Farm Management +12

Digital content marketing as a catalyst for e-WOM in food tourism

Yi Bu, Joy Parkinson, Park Thaichon · Australasian Marketing Journal (AMJ) · 2020 · 183 citations

Business, Communication, Marketing +16

Using two-step cluster analysis to identify homogeneous physical activity groups

Sharyn Rundle‐Thiele, Krzysztof Kubacki, Aaron Tkaczynski et al. · Marketing Intelligence & Planning · 2015 · 142 citations

Business, Marketing, Geography Of Consumption +11

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