Concepedia

Rory Mulcahy

RM

Statistics

Publications

47

Citations

2.4K

H-Index

29

Active since

2015

Affiliations

University of the Sunshine Coast(Current)

Queensland University of Technology

Griffith University

University of Canterbury

The University of Queensland

Rory Mulcahy is an author at University of the Sunshine Coast specializing in marketing, business, and consumer behavior.

Publications per year

2015–2025

47

Publications

47

When less is more: the impact of macro and micro social media influencers’ disclosure

Samantha Kay, Rory Mulcahy, Joy Parkinson · Journal of Marketing Management · 2020 · 479 citations · Full text

Business, Marketing, Marketing Management +17

‘Go with the flow’ for gamification and sustainability marketing

Lucas Whittaker, Rory Mulcahy, Rebekah Russell‐Bennett · International Journal of Information Management · 2021 · 141 citations

Management, Marketing, Marketing Management +15

Designing gamified apps for sustainable consumption: A field study

Rory Mulcahy, Rebekah Russell‐Bennett, Dawn Iacobucci · Journal of Business Research · 2018 · 140 citations · Full text

Arts, Design, Consumption Studies +11

Online support for vulnerable consumers: a safe place?

Joy Parkinson, Lisa Schuster, Rory Mulcahy et al. · Journal of Services Marketing · 2017 · 91 citations

Social Sciences, Psychology, Community Engagement +10

The Rise of Deepfakes: A Conceptual Framework and Research Agenda for Marketing

Lucas Whittaker, Kate Letheren, Rory Mulcahy · Australasian Marketing Journal (AMJ) · 2021 · 88 citations

Business, Marketing, Marketing Management +9

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