Rebekah Russell‐Bennett

Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

Rebekah Russell‐Bennett, Charmine E. J. Härtel, Janet R. McColl‐Kennedy · Industrial Marketing Management · 2004 · 337 citations · Full text

Customer Satisfaction, Brand Equity, Management +10

Customer satisfaction should not be the only goal

Rebekah Russell‐Bennett, Sharyn Rundle‐Thiele · Journal of Services Marketing · 2004 · 323 citations

Customer Experience, Customer Satisfaction, Service Quality +11

Customers behaving badly: a state of the art review, research agenda and implications for practitioners

Stephen J. Grove, Lloyd C. Harris, Dominique A. Keeffe et al. · Journal of Services Marketing · 2010 · 280 citations

Customer Experience, Customer Satisfaction, Art Review +16

A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

Sharyn Rundle‐Thiele, Rebekah Russell‐Bennett · Journal of Product & Brand Management · 2001 · 257 citations

Marketing, Customer Satisfaction, Different Markets +14

Cross‐cultural differences in consumer decision‐making styles

Cheryl Leo, Rebekah Russell‐Bennett, Charmine E. J. Härtel · Cross Cultural Management An International Journal · 2005 · 166 citations

Behavioral Decision Making, Cross‐cultural Differences, International Marketing +18