Concepedia

Cheryl Leo

CL

22

Publications

1K

Citations

19

H-Index

2005

Active since

Affiliations

Murdoch University(Current)

Griffith University

Queensland University of Technology

National Taiwan Normal University

The University of Queensland

Cheryl Leo is an author at Murdoch University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionOrganizational BehaviorPsychologySocial MarketingBehavioral Science

Publications per year

2005–2022

22

Publications

22

Cross‐cultural differences in consumer decision‐making styles

Cheryl Leo, Rebekah Russell‐Bennett, Charmine E. J. Härtel · Cross Cultural Management An International Journal · 2005 · 166 citations

Behavioral Decision Making, Cross‐cultural Differences, International Marketing +18

Value co-destruction: a typology of resource misintegration manifestations

G Laud, Liliana L. Bove, Chatura Ranaweera et al. · Journal of Services Marketing · 2019 · 114 citations · Full text

Resource Substitution, Human Resource Management, Organizational Behavior +17

When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition

Yelena Tsarenko, Cheryl Leo, Herman H. M. Tse · Journal of Business Research · 2017 · 95 citations

Employee Involvement, Employee Attitude, Management +5

Differential segmentation responses to an alcohol social marketing program

Timo Dietrich, Sharyn Rundle‐Thiele, Lisa Schuster et al. · Addictive Behaviors · 2015 · 60 citations · Full text

Differential Segmentation Responses, Management, Consumer Research +4

Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study

Denni Arli, Cheryl Leo, Fandy Tjiptono · International Journal of Consumer Studies · 2015 · 59 citations · Full text

Socially Responsible Product, Behavioral Decision Making, Consumer Study +20

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