Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R - Concepedia

Concepedia

Publication | Open Access

Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R

DOI Full Paper Access

337

Citations

57

References

2004

Year

Rebekah Russell‐Bennett, Charmine E. J. Härtel, Janet R. McColl‐Kennedy

Industrial Marketing Management

Customer SatisfactionBrand EquityManagementConsumer ResearchBrand LoyaltyBusinessCustomer InvolvementCustomer ParticipationBrand AwarenessBusiness-to-business Setting 02-314RMarketingCustomer LoyaltyBrand Management

References

	Year	Citations

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