Concepedia

Brand Loyalty

Brand Loyalty is a consumer behavior construct denoting a deeply held commitment to consistently repurchase or patronize a preferred brand despite situational influences and marketing efforts designed to encourage switching.

3.6K

Publications

314.6K

Citations

6.9K

Authors

2.3K

Institutions

Publications per year

2017–2026

1.5K

Parents

Children

Publications

3.6K

The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

Arjun Chaudhuri, Morris B. Holbrook · Journal of Marketing · 2001 · 6.5K citations

, , +15

Measuring Brand Equity Across Products and Markets

David A. Aaker · California Management Review · 1996 · 3.5K citations

, , +13

Developing and validating a multidimensional consumer-based brand equity scale

Boonghee Yoo, Naveen Donthu · Journal of Business Research · 2001 · 2.9K citations

, , +11

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello · Journal of Marketing · 2009 · 2.8K citations

, , +17

Building Brand Community

James H. McAlexander, John W. Schouten, Harold F. Koenig · Journal of Marketing · 2002 · 2.6K citations

, , +16

1–5 of 3.6K

Authors

6.9K

  1. HH
    Heesup Han

    Sejong University, South Korea

    21 publications · 1.9K citations

    19

    h-index

  2. JD
    John Dawes

    University of South Australia, Australia

    20 publications · 727 citations

    16

    h-index

  3. SM
    Sandra María Correia Loureiro

    Iscte – Instituto Universitário de Lisboa, Portugal

    13 publications · 1.4K citations

    13

    h-index

  4. JH
    Jinsoo Hwang

    Sejong University, South Korea

    13 publications · 1.3K citations

    13

    h-index

  5. BN
    Bang Nguyen

    East China University of Science and Technology, China

    12 publications · 749 citations

    12

    h-index

1–5 of 6.9K

Institutions

2.3K

  1. Sejong University

    Seoul, South Korea

    29 h-index

    55 publications

    5.4K citations

  2. University of South Australia

    Adelaide, Australia

    28 h-index

    95 publications

    5.6K citations

  3. Griffith University

    Brisbane, Australia

    27 h-index

    45 publications

    8.4K citations

  4. Pennsylvania State University

    State College, United States

    27 h-index

    38 publications

    4.8K citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    25 h-index

    50 publications

    3.4K citations

  6. Swinburne University of Technology

    Melbourne, Australia

    23 h-index

    39 publications

    5K citations

  7. Florida State University

    Tallahassee, United States

    22 h-index

    31 publications

    3.4K citations

  8. Universitat de València

    Valencia, Spain

    21 h-index

    57 publications

    3.3K citations

1–8 of 2.3K

Venues

  1. Journal of Business Research

    JBR · 125 publications · 20.5K citations

    68

    h-index

  2. Journal of Product & Brand Management

    126 publications · 15.8K citations

    68

    h-index

  3. Journal of Retailing and Consumer Services

    130 publications · 12.4K citations

    63

    h-index

  4. Journal of Marketing Research

    99 publications · 14.4K citations

    55

    h-index

  5. Journal of Brand Management

    96 publications · 8.7K citations

    48

    h-index

1–5