Concepedia

Conative Brand Loyalty

Conative Brand Loyalty is a psychological construct within consumer behavior theory that denotes the intentional predisposition of a consumer to repeatedly purchase a particular brand, distinguished from affective and cognitive forms of loyalty by its focus on behavioral intent rather than emotional attachment or evaluative beliefs.

19

Publications

1.8K

Citations

51

Authors

38

Institutions

Publications per year

2017–2026

7

Parents

Publications

19

A Brand Loyalty Model Involving Cognitive, Affective, and Conative Brand Loyalty and Customer Satisfaction

Ki‐Joon Back, Sara Parks · Journal of Hospitality & Tourism Research · 2003 · 422 citations

, , +17

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

Ying‐Feng Kuo, Lien-Hui Feng · International Journal of Information Management · 2013 · 309 citations

, , +16

Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty

Galen T. Trail, Dean F. Anderson, Janet Fink · Sport Marketing Quarterly · 2005 · 277 citations

, , +16

The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses

Eva A. van Reijmersdal, Jeroen Jansz, Oscar Peters et al. · Computers in Human Behavior · 2010 · 124 citations

, , +15

Influence of brand relationship on customer attitude toward integrated resort brands: a cognitive, affective, and conative perspective

Jiseon Ahn, Ki‐Joon Back · Journal of Travel & Tourism Marketing · 2017 · 115 citations

, , +14

1–5 of 19

Authors

51

  1. JA
    Jiseon Ahn

    Taylor's University, Malaysia

    2 publications · 141 citations

    2

    h-index

  2. KB
    Ki‐Joon Back

    University of Houston, United States

    2 publications · 537 citations

    2

    h-index

  3. SP
    Sara Parks

    Pennsylvania State University, United States

    1 publications · 422 citations

    1

    h-index

  4. EA
    Eva A. van Reijmersdal

    University of Amsterdam, Netherlands

    1 publications · 124 citations

    1

    h-index

  5. EY
    Eric Yeboah-Asiamah

    University of Ghana, Ghana

    1 publications · 22 citations

    1

    h-index

1–5 of 51

Institutions

38

  1. University of Houston

    Houston, United States

    2 h-index

    3 publications

    256 citations

  2. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    99 citations

  3. University of Siegen

    Siegen, Germany

    1 h-index

    1 publications

    15 citations

  4. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    2 publications

    248 citations

  5. University of Ghana

    Accra, Ghana

    1 h-index

    2 publications

    44 citations

  6. UCSI University

    Kuala Lumpur, Malaysia

    1 h-index

    1 publications

    13 citations

  7. University of Arkansas at Fayetteville

    Fayetteville, United States

    1 h-index

    1 publications

    66 citations

  8. Kent State University

    Kent, United States

    1 h-index

    1 publications

    104 citations

1–8 of 38

Venues

  1. Journal of Travel & Tourism Marketing

    JTTM · 2 publications · 214 citations

    2

    h-index

  2. Journal of Hospitality & Tourism Research

    JHTR · 2 publications · 526 citations

    2

    h-index

  3. International Journal of Marketing Studies

    IJMS · 1 publications · 11 citations

    1

    h-index

  4. Computers in Human Behavior

    1 publications · 124 citations

    1

    h-index

  5. Tourism Review International

    1 publications · 41 citations

    1

    h-index

1–5