Juhi Gahlot Sarkar

Brand it green: young consumers’ brand attitudes and purchase intentions toward green brand advertising appeals

Juhi Gahlot Sarkar, Abhigyan Sarkar, Rambalak Yadav · Young Consumers Insight and Ideas for Responsible Marketers · 2019 · 91 citations

Customer Satisfaction, Green Marketing, Digital Marketing +27

Hallowed be thy brand: measuring perceived brand sacredness

Cheng Lu Wang, Juhi Gahlot Sarkar, Abhigyan Sarkar · European Journal of Marketing · 2019 · 67 citations

Consumer Research, Brand Strategy, Brand Sacredness +18

You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate

Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh et al. · Journal of Brand Management · 2019 · 55 citations

Marketing, Consumer Decision Making, Advertising +14

Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception

Abhigyan Sarkar, Juhi Gahlot Sarkar, S. Sreejesh · International Journal of Hospitality Management · 2021 · 52 citations

Customer Satisfaction, Service Quality, Hospitality Service Brands +12

Impact of self‐brand connection on willingness to pay premium: Relevant mediators and moderators

Juhi Gahlot Sarkar, S. Sreejesh, Abhigyan Sarkar et al. · Psychology and Marketing · 2021 · 46 citations

Consumer Uncertainty, Digital Marketing, Consumer Study +21