Concepedia

Rambalak Yadav

RY

35

Publications

5.5K

Citations

28

H-Index

2013

Active since

Affiliations

Institute of Management Technology(Current)

ICFAI Business School

Indian Institute of Technology Jammu

Indian Institute of Technology Dhanbad

Indian Institute of Management Visakhapatnam

Rambalak Yadav is an author at Institute of Management Technology specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessGreen MarketingDigital MarketingCustomer SatisfactionInteractive MarketingPublic Health

Publications per year

2013–2024

35

Publications

35

Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior

Rambalak Yadav, Govind Swaroop Pathak · Journal of Cleaner Production · 2016 · 1.4K citations

Green Products, Public Policy, Behavioral Sciences +14

Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior

Rambalak Yadav, Govind Swaroop Pathak · Ecological Economics · 2017 · 1.2K citations

Behavioral Sciences, Green Marketing, Behavioral Decision Making +11

Intention to purchase organic food among young consumers: Evidences from a developing nation

Rambalak Yadav, Govind Swaroop Pathak · Appetite · 2015 · 600 citations

Food Choice, Nutrition, Food Marketing +11

Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation

Rambalak Yadav · Journal of Retailing and Consumer Services · 2016 · 275 citations

Food Choice, Nutrition, Which Value +12

How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?

Rambalak Yadav, M.S. Balaji, Charles Jebarajakirthy · International Journal of Hospitality Management · 2018 · 244 citations

Contextual Factors, Green Hotels, Tourism Management +10

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