Concepedia
Statistics
Publications
36
Citations
5.8K
H-Index
29
Active since
2013
Affiliations
Institute of Management Technology(Current)
Indian Institute of Technology Jammu
ICFAI Business School
Indian Institute of Technology Dhanbad
Indian Institute of Management Visakhapatnam
Rambalak Yadav is an author at Institute of Management Technology specializing in marketing, consumer behavior, and business.
Publications per year
2013–2024
Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior
Rambalak Yadav, Govind Swaroop Pathak · Journal of Cleaner Production · 2016 · 1.4K citations
Business, Marketing, Marketing Management +14
Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior
Rambalak Yadav, Govind Swaroop Pathak · Ecological Economics · 2017 · 1.3K citations
Business, Marketing, Consumer Behavior +11
Intention to purchase organic food among young consumers: Evidences from a developing nation
Rambalak Yadav, Govind Swaroop Pathak · Appetite · 2015 · 614 citations
Agriculture, Marketing, Nutrition +11
Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation
Rambalak Yadav · Journal of Retailing and Consumer Services · 2016 · 279 citations
Social Sciences, Nutrition, Nutritional Sciences +17
How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?
Rambalak Yadav, M.S. Balaji, Charles Jebarajakirthy · International Journal of Hospitality Management · 2018 · 251 citations
Management, Hospitality Management, Tourism Management +16
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