Concepedia
Statistics
Publications
35
Citations
5.5K
H-Index
28
Active since
2013
Affiliations
Institute of Management Technology(Current)
ICFAI Business School
Indian Institute of Technology Jammu
Indian Institute of Technology Dhanbad
Indian Institute of Management Visakhapatnam
Rambalak Yadav is an author at Institute of Management Technology specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessGreen MarketingDigital MarketingCustomer SatisfactionInteractive MarketingPublic Health
Publications per year
2013–2024
Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior
Rambalak Yadav, Govind Swaroop Pathak · Journal of Cleaner Production · 2016 · 1.4K citations
Green Products, Public Policy, Behavioral Sciences +14
Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior
Rambalak Yadav, Govind Swaroop Pathak · Ecological Economics · 2017 · 1.2K citations
Behavioral Sciences, Green Marketing, Behavioral Decision Making +11
Intention to purchase organic food among young consumers: Evidences from a developing nation
Rambalak Yadav, Govind Swaroop Pathak · Appetite · 2015 · 600 citations
Food Choice, Nutrition, Food Marketing +11
Altruistic or egoistic: Which value promotes organic food consumption among young consumers? A study in the context of a developing nation
Rambalak Yadav · Journal of Retailing and Consumer Services · 2016 · 275 citations
Food Choice, Nutrition, Which Value +12
How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?
Rambalak Yadav, M.S. Balaji, Charles Jebarajakirthy · International Journal of Hospitality Management · 2018 · 244 citations
Contextual Factors, Green Hotels, Tourism Management +10
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