Appetite · 2015 · 614 citations · 43 references
AgricultureMarketingNutritionAgricultural MarketingConsumer Food ChoiceFood ChoicesFood ConsumptionFood Marketing EconomicsTheory Of Planned BehaviorConsumer Attitudes Toward FoodConsumer Food Purchasing BehaviorOrganic Food ChoiceOrganic Food ConsumptionOrganic Food Demand
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The theory of planned behavior
Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 84.8K citations