Concepedia

Govind Swaroop Pathak

GS

10

Publications

3.6K

Citations

10

H-Index

2013

Active since

Affiliations

Indian Institute of Technology Dhanbad(Current)

ICFAI Business School

Govind Swaroop Pathak is an author at Indian Institute of Technology Dhanbad specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessGreen MarketingConsumer BehaviorConsumer ResearchPurchase IntentionSustainable DevelopmentEngineeringBehavioral Science

Publications per year

2013–2023

10

Publications

10

Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior

Rambalak Yadav, Govind Swaroop Pathak · Journal of Cleaner Production · 2016 · 1.4K citations

Green Products, Public Policy, Behavioral Sciences +14

Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior

Rambalak Yadav, Govind Swaroop Pathak · Ecological Economics · 2017 · 1.2K citations

Behavioral Sciences, Green Marketing, Behavioral Decision Making +11

Intention to purchase organic food among young consumers: Evidences from a developing nation

Rambalak Yadav, Govind Swaroop Pathak · Appetite · 2015 · 600 citations

Food Choice, Nutrition, Food Marketing +11

The influence of green marketing functions in building corporate image

Rambalak Yadav, Abhishek Kumar Dokania, Govind Swaroop Pathak · International Journal of Contemporary Hospitality Management · 2016 · 141 citations

Green Marketing, Green Innovation, Hospitality +20

Intention to adopt internet banking in an emerging economy: a perspective of Indian youth

Rambalak Yadav, Vikas Chauhan, Govind Swaroop Pathak · International Journal of Bank Marketing · 2015 · 83 citations

Innovation Adoption, Digital Marketing, Consumer Research +21

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