Concepedia

Lien-Hui Feng

LF

1

Publications

305

Citations

1

H-Index

2013

Active since

Affiliations

National University of Kaohsiung(Current)

Lien-Hui Feng is an author at National University of Kaohsiung specializing in interactive marketing, consumer engagement, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand LoyaltyBrand AwarenessSocial InfluenceConsumer EngagementCustomer SatisfactionInteractive Marketing

Publications per year

2013–2013

1

Publications

1

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

Ying‐Feng Kuo, Lien-Hui Feng · International Journal of Information Management · 2013 · 305 citations

Marketing, Customer Satisfaction, Interactive Marketing +12

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