Galen T. Trail

The Motivation Scale for Sport Consumption: assessment of the scale's psychometric properties.

Galen T. Trail, Jeffrey James · 2001 · 669 citations

Social Sciences, Behavioral Sciences, Psychology +9

Sport Spectator Consumption Behavior

Galen T. Trail, Janet Fink, Dean F. Anderson · Sport Marketing Quarterly · 2003 · 409 citations

Social Sciences, Marketing, Marketing Management +12

Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference

Matthew J. Robinson, Galen T. Trail · Journal of Sport Management · 2005 · 384 citations

Social Sciences, Marketing, Marketing Management +11

Motives and Points of Attachment: Fans versus Spectators in Intercollegiate Athletics

Galen T. Trail, Matthew J. Robinson, Andrew J. Gillentine · Sport Marketing Quarterly · 2003 · 306 citations

Social Sciences, Marketing, Marketing Management +9

Consumer Satisfaction and Identity Theory: A Model of Sport Spectator Conative Loyalty

Galen T. Trail, Dean F. Anderson, Janet Fink · Sport Marketing Quarterly · 2005 · 277 citations

Business, Marketing, Marketing Management +16