Habitual Purchasing

Habitual Purchasing is a consumer behavior characterized by the automatic and repetitive selection of a brand with minimal cognitive evaluation, driven primarily by routine or past behavior rather than deliberate brand evaluation or attitudinal commitment.

121

Publications

10.6K

Citations

315

Authors

192

Institutions

Publications per year

2017–2026

39

Variants

Habitual Buying

Authors

315

  1. WW
    Wendy Wood

    University of Southern California, United States

    3 publications · 500 citations

    3

    h-index

  2. CC
    Chun‐Ming Chang

    University of Missouri, United States

    3 publications · 946 citations

    3

    h-index

  3. JB
    Janarthanan Balakrishnan

    National Institute of Technology Tiruchirappalli, India

    2 publications · 36 citations

    2

    h-index

  4. AS
    Anne Sharp

    University of South Australia, Australia

    2 publications · 180 citations

    2

    h-index

  5. TC
    Tanusree Chakraborty

    University of Calcutta, India

    2 publications · 36 citations

    2

    h-index

1–5 of 315

Venues

  1. Journal of Retailing and Consumer Services

    5 publications · 247 citations

    5

    h-index

  2. Journal of Business Research

    JBR · 4 publications · 262 citations

    4

    h-index

  3. Journal of the Academy of Marketing Science

    4 publications · 606 citations

    4

    h-index

  4. Journal of Marketing Research

    4 publications · 349 citations

    4

    h-index

  5. International Journal of Research in Marketing

    IJRM · 3 publications · 200 citations

    3

    h-index

1–5