21
Publications
1.5K
Citations
18
H-Index
1994
Active since
Hsiangchu Lai is an author at National Sun Yat-sen University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingCommunicationEngineeringNegotiationComputer ScienceConsumer ResearchInteractive MarketingOrganizational Communication
Publications per year
1994–2012
21
21
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1–5 of 21