34
Publications
6.2K
Citations
24
H-Index
2014
Active since
Janarthanan Balakrishnan is an author at National Institute of Technology Tiruchirappalli specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionDigital MarketingInteractive MarketingCommunicationUser Experience
Publications per year
2014–2025
34
34
Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes et al. · International Journal of Information Management · 2023 · 3.2K citations · Full text
Janarthanan Balakrishnan, Salma S. Abed, Paul Jones · Technological Forecasting and Social Change · 2022 · 241 citations · Full text
Rows per page
1–5 of 34